Sony Photos has launched a novel interactive expertise to advertise its upcoming movie, Right here. By getting into your handle into You Are Right here, you possibly can discover your neighborhood’s historical past during the last 500 years.
Right here, directed by Robert Zemeckis and starring Tom Hanks and Robin Wright, is predicated on Richard McGuire’s acclaimed graphic novel. The movie spans a number of generations, specializing in a single place throughout time. To deepen audiences’ connection to the movie’s themes of time, reminiscence, and place, Sony’s You Are Right here marketing campaign invitations customers to discover their private “right here” by a custom-made, immersive neighborhood historical past powered by Google Maps.
By getting into the handle of your present or childhood house into You Are Right here, you possibly can uncover extra about your space’s previous. The location, utilizing Google Maps, presents your private home with photorealistic 3D renderings and avenue views. Accompanying these map views are hyperlinks that permit customers discover their neighborhood’s historical past from 500, 300, 100, and 50 years in the past.
Whereas the idea of an interactive map that reveals the historical past of any U.S. location is unbelievable, You Are Right here in the end appears like little greater than advertising and marketing fluff. The applying offers simply sufficient historic content material to pique your curiosity however in the end gives very restricted info. On the very least, it might have included hyperlinks to extra in-depth assets elsewhere on the internet. Hopefully the precise movie gives a extra rewarding expertise than the map.
